In order to create my app, I have reviewed similar brands
during the process of this task. Depop provides a mobile marketplace that enables individuals
to buy and sell their items on iOS and Android platforms. It was announced in
May 2016 that Depop is the official app sponsor of the 2016 Vans
Warped Tour. The application has
attracted celebrities to open stores, with some donating proceeds to charitable
causes. Depop was founded in 2011 by entrepreneur Simon Beckerman at
H-Farm, an Italian technological incubator and business start-up centre.
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| (Source: Screenshot by Blog Author) |
As you can tell I have taken a lot of
inspiration from Depop. Essentially my app is a direct personification of
Depop, however It is more regulated. The whole concept of my app is centred
around sustainability. To inforce this brand ethos, the products on the site
must be registered sellers and authorised in order to ensure their sustainability through production and the final product.
I have personally experienced using Depop
myself and it is a great application. Users are allowed to be in direct contact
with the sellers, which I feel creates a more personal shopping experience.
From what I have seen Depop thrives the most from vintage clothing however,
some sellers promote their own clothing brands through the app. I feel the
biggest problem that could arise for Depop is that nothing seems to be
regulated on the app therefore, individuals could potentially sell anything
they like using a self-upload scheme. The overall app design of Depop seems very
dated, this is further shown in the branding. When I created my app, I had to ensure
that I brought a fresh youthful feeling towards the branding and UI/UX as this
would essentially be my main audience. In the future I may want to try
rebranding Depop for fun in order to practise my UI/UX skills.
