Marketplace launched in 2010 with
just 20 sellers and since then they’ve become the leading online platform for
independent brands and vintage boutiques. Having scoured the globe for hot new
labels, today they’re proud to represent over 800 boutiques from all four
corners of the globe; Belarus to Bulgaria, Australia to Austria. The ASOS
Marketplace offering will only continue to grow with new fashion.
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| (Source: Screenshot by Blog Author) |
Their unique product range is what
sets them apart. Vintage 90s sportswear from brands like Tommy Hilfiger and
Champion sit alongside new designs from international boutiques and artisanal
hand-made jewellery, culminating in a product range unlike any other. Working
with small brands enables them to react to new trends often before larger
high-street names, and so they attract customers who are early adopters;
looking for something authentic they can't find elsewhere. This business model
or any like it, can thrive from the concept of fast fashion within the clothing
industry as sellers will constantly want to stay current.
ASOS Marketplace comes across more professional than the likes of Depop.
With this application in order to sell from it you must become an authorised boutique.
This requires paying for a monthly subscription of £20 and 20% commission on
each sale. For ASOS this is a great concept as it generates revenue for the
brand with very little effort. It also ensures that a more professional seller
base is built due to the overheads of a subscription fee, this professionalism
can be seen in the product pictures uploaded by the sellers. At the moment this
subscription seems quite high however, I would like to look into it for my
final major project. The ASOS Marketplace does not appear to have an app, you
must access the function through the mobile internet, I feel an app would provide more exposer.
