For this week’s task we looked into the
D&AD briefs. Design and Art Direction is
a British educational charity which exists to promote excellence in design and advertising. In
1962 a group of designers and art directors come together to celebrate
creative communication and raise standards within their industry. Amongst the group are David Bailey,
Terence Donovan and Alan Fletcher. Calling themselves British Design & Art
Direction, the following year they organise their first Awards event. And they
are picky. From 2,500 entries they select just 16 pieces of work to receive the coveted Yellow Pencil.
Since 1962, D&AD has been inspiring a community of
creative thinkers by celebrating and stimulating the finest in design and
advertising. The D&AD Professional Awards are recognised globally
as the ultimate creative accolade, entered and attended by the best from around
the world. But it's much more than just awards. Members join a vibrant
global community, whilst creatives and clients are inspired by a world-class Training
programme. As a non-profit advertising and design
association, all D&AD's surpluses go straight into programmes such as
New Blood, inspiring the next generation of creative talent and
stimulating the creative industry to work towards a fairer more
sustainable future of creativity. This
year’s D&AD live can be found in the link below.
The Penguin
Random House Student Design Award is an opportunity for students interested in
pursuing a career in design to experience real cover design briefs first-hand.
The
competition is now open to anyone studying on a further education or higher education course in any subject and at any level at the time of the deadline
for entries (6 March 2018). Entrants must be aged 18 or over by 1 July
2018. The live competition is not open to graphic design professionals.
The winner of the competition will receive a 4 week placement. See the link below.
I have
decided to not focus on any of the live briefs shown above. Whilst I was
reading each brief none of them really stood out and compelled me to
participate. This decision has also been made so that I can focus on my development
within the process module. I would like to spend the remainder of my time on
this module researching further with the aim of guiding my final major project
design even more. I have already gained experience in working towards a live
brief on numerus occasions including the recent DTT Intern test which I have discussed in a previous post.
