Following
on from our introduction into the new task, it was now time to create some
initial ideas. To create these ideas, I used hand drawn images. The first thing
I looked into is what style of font I may want on my logo. To do this I drew 20
variations of well-known fonts just to see how they differ from each other. In
my head, I wanted to choose a font that appears clear and formal. My outcomes
can be seen below.
I finished
this task with three initial ideas of the fonts I could potentially take
forward. My favourite was the font built around the Helvetica family. Helvetica
often receives a lot of discredit from the design community for being overused
however, I feel it is one of the most legible fonts and it can look very
formalised when paired with other variants of the family.
After I
had chosen my font, I then began to produce initial ideas for the monogram that
will be used in my logo. I wanted this monogram to be simple so that it could
be used and seen on a range of different media. I further wanted it to mean
something through referring to design, or the service I am providing. I
produced 20 variants which can be seen below In my initial sketches.
After I
had produced my 20 initial ideas I chose three that I thought worked well. The
monogram I thought worked the best is positioned towards the top of the page.
This monogram depicts two H symbols joined together which clearly relate to my
full name. The way the symbols are joined further depicts the natural shape
that forms when you go to shake someone’s hand. I like this monogram because of
its meaning and that it can be used on a range of different media in almost any
size possible.
