After much research, it is clear to see that only a few large-scale
brands are striving towards sustainability. The way in which they do this is
key if I am wanting to produce my own sustainable fashion line. Sustainable companies
use 100% Fairtrade cotton within their garments. Whilst printing onto these
garments thought has to be given towards the type of ink that is being used, as
well as the message that is trying to be portrayed. Below is a link to a range
of different sustainable fashion brands all in one area.
Dedicated is a brand I have come across whilst searching the
internet. Having seen the devastating effects of the conventional clothing
industry it was clear they needed a positive alternative. The industry is the
second largest pollutant in the world, and working conditions are infamous,
both in the cotton fields and at the factories. Their
vision is to be the positive alternative, to always use the most sustainable
fabrics and to secure decent working conditions for both farmers and workers.
They make sure these are not empty words by working with some of the toughest
certifications in the industry. There work is shown below.
 |
| Dedicated Brand (Source: Dedicated Brand, 2017) |
Conventional
cotton farming ruins the environment and has for the last 30 years been a
complete nightmare for millions of farmers. The
short version is that global chemical companies have made poor farmers in
developing countries dependent on their GMO-cotton, chemical fertilizers and
pesticides. In the end, all profit goes to the big companies while the farmers
work extremely hard for nothing. They end up with a polluted, sterile
environment and can no longer support their families. Organic cotton is about going back to how it used to
be, farming cotton in a sustainable way, in touch with nature. What you pay for
the cotton ends up in a farmer’s household, paying for food and school, instead
of dividends to greedy shareholders. Simply, the way it should be.
References
Dedicated Brand.
(2017). Dedicated Brand. Retrieved from
https://www.dedicatedbrand.com/uk/.
