Off-White is a fashion label rooted in current culture at a
taste-level particular to now. With a specific opinion and not necessarily same
with vision seasonal men’s / women’s collections are offered. There is a
product offering of the brand also in the realm of furniture and ready-made
goods to further reinforce an approach to lifestyle. All products are based in a concept that adapts from
season to season. Manufacturing is based in Milan with a core value of the
brand to be made from the best available and particular opinion regarding
fabric, fit and fabrication. The result is to be a young brand embracing the
now in a sophisticated manner. Work can be seen in the link provided.
Virgil Abloh the creator of Off-White has
catapulted the streetwear brand into a young audience throughout this past
year. This has seen him creating collaborations with big retailers such as
Nike. His work can be seen bellow.
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| Virgil Abloh (Source: Off-White, 2017) |
Although the work of Virgil may not be sustainable I enjoy the street style he is trying to portray through a high fashion sense. The use of screen-print is very predominant and this is something I must look further into. I further enjoy the minimalism of his colour palette and overall design. This stencil work makes the design stand out on any garment. I will look further into this throughout my major project.
References
Off-White. (2017). Virgil Abloh. Retrieved from https://www.off---white.com/en/GB.
