Supreme

Supreme is a skateboarding shop and clothing brand established in New York City in April 1994. The brand caters to the skateboarding, hip hop and rock cultures, as well as to the youth culture in general. The brand produces clothes and accessories, and also manufactures skateboards. Its shoes, clothing, and accessories are sold extensively in the secondary market. The distinctive red box logo with "Supreme" in white Futura Heavy Oblique is largely based on Barbara Kruger's propaganda art.

Supreme T-Shirt (Source: Supreme, 2017)

Supremes’ most notorious item is the Box Logo range. This is simply a garment with their logo printed onto it. The notion of this further demonstrates how a streetwear bran can have an effect on a younger generation. When I create my logo for my brand it needs to be simple yet have a background to it. Supreme has largely become the hype over the years and this is due to the brands connection with youth culture. I feel this is something I must try to achieve within my Major Project. The key thing that allows the clothing brand to thrive is its exclusivity.

References

Supreme. (2017). Supreme T-Shirt. Retrieved from http://www.supremenewyork.com.