Brief 06 - Peter O'Toole



Peter O’Toole is a freelance illustrator / designer based in Huddersfield, UK. Peter attended Highfields Art School progressing further on to Bradford College to study Graphic Media Communication. He graduated from College in 2008 in which he found his first job at a local chemical plant whilst building clientele on the side. Eventually Peter took the leap of faith and believed in himself enough to attempt to go freelance within design. In 2011, he attended a local talk by James Sommerville (Co-founder of Attik). During the talk, he was introduced to Adam Gill by a mutual friend. From this interaction Peter has formed a business with Adam Gill.

Adam Gill’s focus was design whilst he was working at Design Junkie at the time. Peter soon convinced him to go freelance and they set up Grammar in 2012, utilising both graphic / illustrative work. Peter O’Toole splits his time by working on advertising campaigns and publications with Grammar. He has worked with the likes of Nike Football and Variety Magazine in New York.

Peter O'Toole & Adidas (Source: O'Toole, 2017)


In the lecture Peter discussed his most favourite project. He’s been working with Adidas since 2012, in 2013 he got the opportunity to pitch an idea to them about a book. After illustrating this book Peter had the opportunity to design his own signature shoe to be released alongside his work. Peter’s ability to network is what inspires me. If I am going to be truly successful within this industry I must network myself.


References


O'Toole, P. (2017). Peter O'Toole & Adidas. Retrieved from http://www.peter-otoole.co.uk.