On the 8th of March we received a
quest lecture from Dave Sedgewick. Studio DBD is the independent design studio
of Dave Sedgwick, a graphic designer based in Manchester. The studio
specialises in visual identity, print design, web design and typography. At
first glance I noticed that Dave’s design studio specialises in everything I
feel I am competent at in design and refers back to my first task around 3 is
the magic number.
Studio DBD work with clients of all sizes
and sectors. One of the key aspects of the studio is forming long term business
relationships with clients by delivering innovative and professional design
work that goes above and beyond expectations. This is done by working closely
with clients and not just for them. Studio DBD often collaborates with a wide
network of carefully selected designers, illustrators, copywriters, web
developers, photographers and craftsmen. As a collective the studio can offer
the levels of design found in some larger studios, but without high costs. Some of
Dave’s work can be seen below.
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| Ben (Dave Sedgwick, 2017) |
As you can see Dave’s work is very catered
towards the client and building a visual identity. I like the use of Dave’s
simplistic designs and it is something I would very much like to mimic. The use
of contrasting colours seems to flow quite natural yet, it makes each identity
stand from the vast crowd.
In addition to direct client work, Dave
also works closely with other studios on a freelance/consultancy level, either
working as a member of the team in-house or from his own studio off site. From
this vast portfolio Dave has been published in a collection of international
books and magazines. Dave has spoken at various events, universities and
colleges and I even had the pleasure of his guidance through my final major
project during most of my undergraduate degree. Dave also organises the BCNMCR, a Manchester design
exhibition which took place in 2013/14.
References
Sedgwick, D. (2017). Ben.
[Photograph]. Retrieved from https://bench.li/images/5887
