Lecture Notes - Where Does Creativity Come From


As I began the new term after the Christmas break, the first session introduced everyone to the new module which is titled Creative Innovation & Entrepreneurship. In the session, we were asked to reflect on the ideology of where creativity comes from. With this thought we watched the following Youtube video created by Tina Seelig.

Tina has formulated a model in which creativity can be broken down. The model could in-fact play a role in our group projects, allowing us to access each section with the aim of collaboratively producing something creative. This ensures everyone is thinking the same way. It could further allow individuals in the group to focus on a specific area within the model they may flourish at, giving everyone a purpose.


Innovation Engine (Source: Tina Seelig, 2012)

As a Graphic Designer, I believe I can bring creativity to the project as I feel it is a designers primary role to think in an innovative manor. In the lecture, we also looked at the meaning of cross-disciplinary, which refers to the practice of viewing one discipline from the perspective of another. As a further extension of these findings I would like to understand how cross-disciplinary exchange might work in the creative economy. This blog will therefore be heavily based around the notion of cross-disciplinary and my individual reflection in the project.
https://creativeconomy.britishcouncil.org/media/uploads/files/English_GuideToolkit_30_withCover_LR.pdf


References


Newbigin, J. (2010). The Creative Economy: Introductory Guide. London: British Council.

Tina Seelig [Tina Seelig]. (2012, Aug 1). A Crash Course in Creativity: Tina Seelig at TedxStanford [Video file]. Retrieved from https://www.youtube.com/watch?v=gyM6rx69iqg&feature=youtu.be