Brief three allowed me to reflect on the tools I use to gain
inspiration. From the use of Pinterest, I was able to find an artist working in
a sustainable manor. Now there are many ways of reflecting sustainable design,
one of these ways can be shown through the use of campaigning. Sustainability
does not only have to be gained through the use of recyclable materials.
Sustainability can also be reflected upon through the use of campaigns. (Poggio,
2016) shows us how a campaign can be used to respect sustainability. Water for
India aims to convey the importance of cleanliness, sharing and respect for
water resources. This campaign was driven through the use of murals and
colouring books located within schools. This shows the power that a campaign
can have on the younger generation. As this younger generation now grows being
subjected to this campaign they will respect water resources more.
Natcha
Poggio’s work can be viewed below.
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| Design Global Change (Source: Poggio, 2016) |
I
found this work to be very interesting on how it intends to target the younger
generation so that they later grow up with the knowledge to respect water. Campaign could
be one method I may want to explore within my major project. Campaigns can be
very effective as they spread awareness to a demographic, in my work I would
intend to spread awareness of sustainability however, I am unsure of the
specific topic I would want to discuss.
References
Poggio, N. (2016). Design
Global Change. [Photograph]. In P. Fine Sustainable Graphic Design, (p. 10). London: Bloom Academic.
